Samsung remains No. 1 Despite Fall in the Indian Tablet Market.

India’s tablet market experienced a major decline in the first half of 2025 (1H25). According to an IDC report, tablet shipments fell 32.2% year-on-year (YoY) to 2.15 million units.

The biggest reason for this decline was the decline in the commercial segment, especially in government education projects.

The top 5 players maintained their position amid this slowdown. Let’s see how they performed:

1. Samsung – Market Leader

Samsung maintained its leadership and secured the first position with 41.3% share.

Its share in the commercial segment was 47.9%.

Its share in the consumer segment was 37.6%.

Samsung gained from government education projects and an aggressive push into online channels. Its share also stood at 40.8% in Q2 2025.

2. Lenovo – 2nd place

Lenovo captured a total market share of 12.3%.

Its hold in SMBs and Enterprises grew.

Its presence in the consumer segment also increased on e-tailer platforms.

Its share was recorded at 13% in Q2 2025.

3. Apple – 3rd place

Apple grabbed 11.8% share.

14.4% share in the consumer segment, led by the new iPad launch and student discounts.

7.3% share in the commercial segment, while enterprise presence reached 20.1%.

Apple’s share increased to 12.1% in Q2.

4. Xiaomi – Fastest Growing Player

Xiaomi ranked fourth with 11.4% share.

Its YoY growth in the consumer segment was 28.5%.

This is thanks to the affordable and user-friendly tablet series launched in 2025.

Xiaomi recorded a 12.2% market share in Q2 2025.

5. Acer – At number five but a huge decline

Acer’s market share was 9.1%, but the company suffered a huge decline of 73.1% on a year-on-year basis.

The company was hit by cancellation of education projects and reduced enterprise demand.

Its share stood at 9.4% in Q2 2025.

How did the tablet market shrink ?

According to an IDC report, India’s consumer tablet market grew 20.5% in 1H25—because of e-commerce demand, vendor strategies, and promotions like Amazon Prime Day and Back-to-School. In contrast, the commercial segment declined by 61.7%. Government education tenders were cancelled. SMBs cut back on spending. Large enterprises had limited refresh cycles. Therefore, the overall market shrunk.